Rapid Blue Format and Optima Media Group (OMG), the organizations behind the hugely successful Nigerian Idols TV show have brought the 6-year-long, globally popular “Got Talent” Franchise to Nigeria. The debut season of what will be known as “Nigeria’s Got Talent” will run from June to December 2012. Auditions are set to kick off from the 4th of July 2012. Thousands of talented Nigerians of all ages and sexes each bearing a unique talent will troop to audition centres located across the country.
Speaking about this new entrant into the Nigerian entertainment space, Mr. Rotimi Pedro, Managing Director of Optima Media Group enthused, “The group puts Nigeria on the world map again, side-by-side with countries like America, France, and India who have bought into the ‘Got Talent’ franchise; which is one of the fastest growing in the world. Through the franchise, we are glad to be able to provide a worldwide platform for raw, unique, and dynamic talent in this country and at the same time present the worldclass entertainment which is our trademark. Amongst the significant features of the show is that it gives an opportunity to talented amateurs or unknown performers, with the results being decided by an audience vote. There is no age restrictions for contestants on the show. Anybody can audition with any talent.”
In this debut season, a panel of three reputable judges will be faced with the daunting prospect of identifying unique talents to face the viewing public who will decide, in a series of semi-finals and final shows, who most deserves the chance of stardom. Nigeria is the only country on the African continent, with the exception of South Africa that has been able secure the franchise.”
The “Got Talent” franchise has produced many notable performers in the last couple of years. First runner up of Britain’s Got Talent in 2009 Susan Boyle’s debut album became the fastest selling UK debut album of all time, selling over 3 million copies in the U.S. This is the sort of platform which OMG, through “Nigerian’s Got Talent” hopes to give many budding and equally talented performers in the country. The franchise is one of the fastest growing international franchises, closing the gap on other successful franchises such as ‘The Weakest Link’, ‘The X Factor’, ‘Who Wants to Be a Millionaire?’, ‘Dancing with the Stars,’ amongst others. OMG is excited to close the gap and be a springboard for the many talents across the country.