On the 22nd July 2012 at the Ikeja City Mall, Alausa, Lagos, Nigeria saw the launch of the first black|Up stand-alone shop outside Paris. The Launch event took place at the new black|Up store and gathered together special guests and celebrities such as Nkiru Anumudu, Banke Meshida-Lawal, Lanre DaSilva Ajayi, Elohor Aisien, Dimeji Alara, Franka Asindi, Isi Atagamen and Susan Alali Hart. Susan is the Managing Director of Montaigne Place (Exclusive retailer and partner of black|Up Paris), who came in style to be a part of the launch of black|Up’s stand alone shop outside Paris, France.
This unique event featured live makeup demonstrations by a team of make-up artists headed by international Celebrity Makeup Artist and Creative Ambassador of black|Up, David Coranson. Highlights of the day included special beauty presentations by professional models as well as guests being treated to beauty makeovers and an overflow of champagne and finger foods.