Deola Sagoe dumps ex-husband’s name; wants her brand to be known simply as Deola!

Popular and very talented designer,Deola Sagoe, has dropped her ex-husband’s name from her fashion designing business. She will be re-branding simply as Deola for the brand’s 25th year in the fashion industry. Deola revealed in a recent interview with Okay Africa, that she’s working on rebranding her fashion line and one of her  measures is to change her brand name, Deola Sagoe to Deola, so as to  make it more personal. Not a few people had wondered why  Deola who had divorced her Ghanaian husband, Kofi Sagoe, many years back, still chose to retain his surname. Here’s what she said;

deola sagoe1

“Its been 25years that I have been designing and I’m actually going to be re-branding as Deola to make the label somewhat more  personal. Deola is about bringing more of the essence of me into my  clothing. Deola is very high-end, very bespoke. Deola is more available  to a larger number of people who love the brand, who wants to wear it  and it is more accessible.”



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Nchee is an author on Gist Us.
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