Big Brother Africa 2012 ‘Stargame’ To Launch with Rapper J. Cole

Auditions are on track for the season 7 of Big Brother Africa; the  M-Net’s reality super-series  and Africa’s biggest TV reality show has fans looking forward to the return to DSTV on the 6th of May 2012.

The prize for this year’s contest is set at USD 300 000 and has contestants doubling up to enter the series in pairs this year.

Big Brother Africa 2012 - JCOLEM-Net and series producers Endemol have revealed the name of the latest edition of Big Brother, announcing that the new series will be called Big Brother Stargame!. M-Net also confirmed that Grammy nominated American rapper and hitmaker J.Cole is set to perform at the glam series launch!

“One of the main reasons for the success of Big Brother, in Africa and abroad, is that it creates its own stars from the minute housemates step into the spotlight,” says M-Net Africa Managing Director Biola Alabi. “The show is built on the idea that, given the chance, anyone can be a star, anyone can find themselves shot to stardom. So this year, we’re honoring this essential element of the show directly in the title, putting the concept of rising stars and dreams of stardom right at the front of what is a challenging, fun, dramatic game.”

She continues, “Of course, we’re thrilled that we can kick off Big Brother Stargame with an international star whose incredible talent is making him one of the hottest names in music today. J.Cole is fast becoming a superstar, an amazing artist who is taking the world by storm. We are very pleased that he will be performing for the very first time in Africa on our stage!”

With J.Cole’s visit facilitated by Los Angeles based One Entertainment (who facilitated Busta Rhymes’ appearance last year), the 27-year-old star is scheduled to perform three songs, to be revealed closer to the time, at the launch of Big Brother Stargame. He will also be filmed for a special insert on Channel O during this time talking about his work, life and ambitions.

Born in Germany, Jermaine Lamar Cole, popularly known as J. Cole, was raised in North Carolina and is now based in New York. He is signed to Jay Z’s influential Roc Nation record label, which also represents songstress Rihanna, and his debut album Cole World: The Sideline Story has gained him worldwide attention. Determined, creative and gifted, the producer/rapper has collaborated with Beyonce, Trey Songz, Missy Elliott, Drake and Elle Varner among others. He’s also appeared on Jay Z’s Blueprint 3 album on the hip hop anthem ‘A Star is Born.’

Plus, right on schedule, M-Net has also given fans a first look at the new Big Brother Stargame logo, showcasing a bold new identity for 2012 with a retro inspired yet futuristic style.

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