The fifth season of Nigeria’s internationally acclaimed music reality show, Nigerian Idol, sponsored by leading telecommunications company, Etisalat Nigeria, is gathering momentum with the conclusion of the second phase of its season 5 auditions in Port-Harcourt, over the weekend, in search of Nigeria’s next music star.
The air was filled with excitement and suspense as hundreds of youths gathered at the Xscape Centre, venue of the auditions, to vie for a spot in the next round of the competition.
The contestants, a mix of audition ‘returnees’ and ‘newbees’, came ready with on-pitch vocals, the latest dance moves and an array of dazzling outfits in a bid to impress the judging trio of Darey Art-Alade, Yinka Davies and Dede Mabiaku.
Contestant, Maryann Agba, who had auditioned without success during the past four seasons, turned up at the venue with even more optimism. “I love music and Nigerian Idol will provide an opportunity for the world to hear me”, she said.
Commenting on the auditions, Manager, Youth Segment, Etisalat Nigeria, Idiare Atimomo noted that Port-Harcourt is awash with talent. “This city produced season two’s winner, Mercy Chinwo and other strong talents have also emerged from here. We are looking for talent that is original and so far Port-Harcourt gave us this” he said.
Atimomo reiterated Etisalat’s commitment to the competition, observing that music is a touch point with the Nigerian youth. “The youth segment of the country is a critical target market for us. In order to connect with them, we do not only provide a range of products and services that cater to their communication needs, we also look into other areas that interest them. One of these areas is music and entertainment.” he added.
The Port Harcourt auditions were also graced by winners of Nigerian Idol seasons 3 and 4, Moses Obi-Adigwe and Evelyn “Evelle” Zibili who performed with season 3 runners-up, Eye-D and Elvis Jay.
The next audition takes place in Abuja at Bolton White Hotels, Garki on January 24th followed by Ibadan at Kakanfo Inn and Conference Centre, Ring road on January 31st. The final auditions will hold in Lagos at Dream Studios, Ojodu Berger on February 8th and 9th.
In just 6 years of operations, Etisalat Nigeria has become a major industry player with a growing subscriber base of over 20 million in a highly competitive market. Its portfolio of voice and data-centric products include – easy starter, easycliq, easybusiness, Easyflex and easyblaze; all tailor-made to meet the needs of its customers. Etisalat Nigeria is one of the 19 operations of the Etisalat Group that spans across Africa, Middle East and Asia serving over 182 million subscribers; and it is committed to delivering innovative and quality services to its growing subscribers.