Etisalat launched a brand new marketing campaign on the 5th of April 2012 at the Zinnia Hall, Eko Hotel, Lagos. The evening hosted guests such as Tiwa Savage, Dayo Adeneye, Yinka Davies, Sasha, Lynxx, Olu Maintain, amongst others. Anchoring the event was one of Nigeria’s leading designers, Ohimai Atafo.
There was also a unique fashion show by Mai Atafo and Emmy Collins London. Etisalat showed its strength as a brand that understands the youth market by presenting celebrity models who endorsed the Masterbrand campaign by strutting their stuff on the runway; Uti, Lynxxx, Muna, Alex, Ekubo, Eva, Damilola Adegbite, Bryan Okwara, Eva Adoriah and many more. At the end of the spectacular evening, it was definitely proven that Etisalat isn’t just a network, it’s also an attitude.