Madonna debuted her new fragrance Truth or Dare yesterday (the 13th of April, 2012) at a Macy’s store in New York. The Queen of Pop was supported by her daughter Lourdes who made an appearance at the launch. Madonna’s fragrance is aimed at women aged 25 to 45, with the 35-45 group as primary aim.
Speaking about the fragrance, Madonna said: ‘I have always been obsessed by fragrance. For years, I have always wanted to create something personal that was an expression of me, but that other people could relate to as well. Something classical and timeless and yet modern. My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like gardenias and tuberose, an intoxicating mixture… feminine and mysterious and I wanted to recreate this scent, but with something fresh and new about it as well. Something honest and yet daring – hence the name Truth or Dare.’
According to reports, the pop queen was deeply involved in the process of making her perfume. She worked with Stephen Nilsen, a perfumer at Swiss fragrance company Givaudan, to create a ‘composition of white flowers on an intensive gourmand background’. The scent is described as both light and dark, opening with notes of gardenia, creamy tuberose and neroli.
Fragrance specialists Coty Inc. signed an agreement with Madonna’s MG Icon company to launch her perfume. Coty already have several celebrity endorsed fragrances on their books, including David and Victoria Beckham, Halle Berry, Jennifer Lopez, Kate Moss, Beyoncé and Kylie Minogue. Watch the commercial here