Victoria Beckham has designed and launched a special new limited edition ‘baby’ off-roader bearing her name and aimed at well-heeled customers who think the standard Range Rover Evoque just isn’t posh or bling enough. It also aims to woo the super-rich and growing middle class of Communist China where the first models will be sold. And with a price tag of £80,000 – or around double the cost of the equivalent standard Evoque – buyers will pay heavily for the privilege of owning one of just 200 exclusive 4x4s created by the former Spice Girl, dubbed ‘Posh Spice’, who is married to international soccer star David Beckham.
The special edition styling was created by Mrs Beckham in collaboration with Land Rover whose bosses asked her: ’Tell us what you want, what you really, really want.’ And the finished product was unveiled by her in Beijing on Sunday on the eve of the city’s Auto China motor show, which begins officially on Monday. It has attracted major luxury car firms from around the globe – from Rolls-Royce and Bentley to Ferrari an Lamborghini – to the world’s biggest and fastest growing car market. As the covers were taken off the new Range Rover Evoque which she styled, Victoria Beckham said: ‘It’s a great honour. I wanted to design a car that I want to drive and that David would want to drive. I want a car that reflects my personality. I’m really proud of this car.’
Up to now her husband David has yet to see the vehicle in the metal, but is understood to have seen some of the early design images. She said: ‘We are both proud Range Rover drivers, and I have a lot of respect for the brand and its heritage.’