F8 2017: Facebook launches new Camera Effects Platform, Facebook Spaces, Developer Circles and more on day one
Yesterday marks the first day of F8 2017, Facebook’s annual event where developers and businesses come together to explore the future of technology. More than 4,000 people attended the event at the McEnery Convention Center in San Jose, California, and millions watched the keynote via Facebook Live.
Mark Zuckerberg opened the conference to talk about how technology can help the platform build stronger communities – from the local level, up to the global level. For the past decade, Facebook has focused on connecting friends and families. Now, with that foundation, the company’s next focus will be giving people the power to build community.
Technology gives communities new ways to connect, and one of the most exciting areas for this is augmented reality. Mark talked about how the camera is the first augmented reality platform and announced the Camera Effects Platform.
Other keynote speakers were Chief Technology Officer Mike Schroepfer, VP of Platform & Marketplace Deb Liu, Head of Social VR Rachel Franklin, VP of Product Partnerships Ime Archibong and VP of Messaging Products David Marcus.
Camera Effects Platform
Facebook is offering a suite of open creative tools to give its community of artists and developers the power to create a full spectrum of effects for the new Facebook camera, from simple photo frames to interactive effects and masks using the latest in augmented reality.
The Camera Effects Platform includes two products: Frames Studio and AR Studio. Frames Studio is an online creative editor, now available globally, that allows you to design frames that can be used either as profile picture frames or in the new Facebook camera. The AR Studio, now open for beta applications, can be used to create masks, scripted effects, animated frames and other AR technologies that react to movement, the environment or interactions during Live videos.
Facebook Spaces is a new VR app where you hang out with friends in a fun, interactive virtual environment as if you were in the same room. Facebook Spaces launched in beta for Oculus Rift yesterday.
With Facebook Spaces, you can view Facebook content with friends in VR, including 360 videos and photos that can transport you to new places. You can draw in the air with a virtual marker to create anything you can dream up, from a decorative hat to a handmade tic-tac-toe board. Facebook Spaces lets you easily phone a friend in the real world with Messenger video calling, so you can bring even more people into your VR space. They can answer your call on their phone to instantly open a window into your virtual world. Of course, there’s a selfie stick too. Use it to take photos of your experience and share the memories you create in VR with your friends on Facebook.
Facebook also announced a new program for developers all over the world to connect, learn, and collaborate with other local developers. Developer Circles is a community-driven program that’s free to join and open to any developer. Each Developer Circle is led by members of the local community who act as leads for the circle, organizing events offline and managing a local online Facebook community. Developer Circles are forums to share knowledge, collaborate, build new ideas and learn about the latest technologies from Facebook and other industry leaders.
Another feature launched was the Places Graph, providing free access to data on over 140 million places around the world. These places range from restaurants and parks to retail stores and local businesses, and the data includes place names, addresses, photos, Facebook consumer ratings and more. Apps can use this data to create location-aware experiences that help people learn more about where they are so they can make informed decisions about where to go and what to do.
If you have an app and a Messenger bot, Facebook has made it simpler for you to connect with the same person using both. Facebook’s new API allows you to map between a Facebook Login ID and a Messenger ID, so you can serve your customers smoothly across both experiences.
Facebook Analytics — formerly known as Facebook Analytics for Apps — is a powerful, free product for accessing rich audience demographics, and measuring customer behavior across channels. Yesterday, Facebook announced new capabilities designed to help you understand and optimize your complete customer journey across the channels you use to interact with customers, such as your app and website.
Facebook’s new Automated Insights tool uses advanced machine learning and artificial intelligence to bring valuable insights directly to you. With this new feature, you’ll see insights such as changes in purchases for a new version of your app, or variations in engagement across people in different cities.
Since the Messenger Platform debuted a year ago, it has become an essential channel for businesses, developers and consumers. The ecosystem has more than 1.2 billion people, 100,000 developers and 100,000 monthly active bots, and 2 billion messages are sent between people and businesses on Messenger every month.
Some of the new features and advanced tools announced yesterday include:
- A new Discover tab that allows people to find the bot for Messenger they’re looking for in an intuitive and thoughtful way, right from the home screen in Messenger. Facebook has also enabled discovery in the physical world with new parametric Messenger codes. This gives people the option to scan Messenger Codes through the Messenger camera and link to their favorite brands and businesses.
- Chat Extensions, which allow multiple people to chat with the same business at the same time. People can now add in a bot directly in a group thread and share the conversation and experience.
- Messenger’s AI assistant, M, now offers the ability to order food through delivery.com. For instance, if you’re chatting with friends about what to grab for dinner, M will suggest placing an order. The whole experience can be completed in Messenger, including group ordering and payment.
- New rich game play in Messenger including game bots and much more.
- Smart Replies, which help Pages to respond to the most frequently asked questions that small businesses receive, such as business hours, directions and contact details.
- Hand-over Protocol, a new way for businesses to work with multiple developers for different experiences on Messenger.
For more details on yesterday’s news, see Facebook’s Developer Blog and Engineering Blog. You can watch all the day one keynotes on the Facebook for Developers Page. Find additional assets and product images on the F8 press page.
F8 2017 continues today, with a focus on Facebook’s long-term investments in connectivity, artificial intelligence, virtual and augmented reality, and hardware. Keynote speakers include Chief Technology Officer Mike Schroepfer, Head of Connectivity Lab Yael Maguire, Director of Applied Machine Learning Joaquin Quiñonero Candela, Chief Scientist of Oculus VR Michael Abrash and Vice President of Building 8 Regina Dugan.