Nigerian Singer-Songwriter, Omawumi Unveiled as Lifebuoy Brand Ambassador; To Help Children Adopt Better Hygiene Practices

Lifebuoy Nigeria has unveiled sensational Afro-pop artiste, Omawumi Megbele as its brand ambassador during the official re-launch of the health care soap on Thursday, 6 September, 2018 in Lagos.

The event, which took place at the Raddison Blu Hotel, Ikeja, is part of a nationwide campaign aimed at helping 2 million children adopt better hygiene practices and reducing child mortality.

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Speaking during the launch event, Brand Manager, Lifebuoy, Lanre Odupe, spoke on the brand’s rationale in selecting the artiste to represent the campaign, saying, “Omawumi is an excellent and passionate professional, a singer who is relatable to parents, guardians and their children. Being a mother herself she fully understands the need to address preventable diseases in Nigeria, and we are extremely delighted to have her on this initiative.”

Omawumi expressed appreciation to the Lifebuoy brand while stressing the importance of good hygiene in maintaining good health.

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“Basic hygiene interventions like this can make a huge difference to the current issue of child mortality, and it would in turn help improve the health and wellbeing of children especially those under 5 years,” she said.

Present at the launch event were the Deputy Director, Co-curricular Department, Lagos State Department of Education; Assistant Director, Lagos State Ministry of Women Affairs and Poverty Alleviation, Mrs. Funmilayo Goodluck; CEO, Wellbeing Foundation Africa, Mrs. Amy Oyekunle; Country Director, Sightsavers, Dr. Sunday Isiyaku, among others.

Photo captions

Photo 1; L-R: Amy Oyekunle, CEO, Wellbeing Foundation Africa; Osato Evbuomwan, Category Manager Skin Cleansing, UNILEVER Nigeria plc; Omawumi Megbele, Brand Ambassador, Lifebuoy; Soromidayo George, Director, Corporate Affairs, UNILEVER Nigeria plc; Dr. Sunday Isiyaku, Country Director, Sightsavers at the relaunch of lifebuoy anti-bacterial soap in Lagos.

Photo 2; L-R: Mr Ogunlamoye Ayodeji, Deputy Director, Co-curricular Department, Lagos State Ministry of Education;Amy Oyekunle, CEO, Wellbeing Foundation Africa; Lanre Odupe, Brand Manager, Lifebuoy, UNILEVER Nigeria plc;

Osato Evbuomwan, Category Manager Skin Cleansing, UNILEVER Nigeria plc; Omawumi Megbele, Brand Ambassador, Lifebuoy; Soromidayo George, Director, Corporate Affairs, UNILEVER Nigeria PLC; at the relaunch of lifebuoy anti-bacterial soap in Lagos.

About Help A Child Reach 5

Handwashing with soap saves lives. Lifebuoy’s Help A Child Reach 5 campaign aims to eradicate preventable deaths from diseases and illnesses like diarrhoea, by teaching lifesaving handwashing habits.

About Lifebuoy

As the world’s leading health soap, Lifebuoy aims to make a difference by creating accessible hygiene products (soap) and promoting healthy hygiene habits. With this in mind, Lifebuoy aims to impact the handwashing behaviour of one billion people. Since 2010 Lifebuoy has impacted the handwashing behaviour of 426 million people across 30 countries.

For more information, please visit

About Unilever Ghana and Nigeria

Unilever Ghana Nigeria is where great people, terrific brands and proud traditions converge, to meet and satisfy the needs of people and families across Nigeria. We anticipate the aspirations of our consumers and customers and respond creatively and competitively with branded products and services that are good for them and good for others.

Many of Unilever Ghana Nigeria’s brands are household names and very much a part of Ghana and Nigeria’s history: Lipton, Close Up, Pepsodent, Knorr, Royco, OMO, Sunlight, Lux, Lifebuoy, Vaseline and Pears.

Unilever’s commitment to the development of both economies remains resolute. Over the years, the company contributed immensely to Ghana and Nigeria’s socio-economic development in the following key areas: employment generation & skills development, enhancing local manufacture through foreign direct investment, building local capacity for regional export, ensuring full compliance with fiscal regulatory requirements, providing support for enhanced social living and localised manufacture of brands

Our aim is to continue to add value to Ghana and Nigeria not only through continued investments in local manufacturing and backward integration, but also through various social projects specifically aligned to the Sustainable Development Goals (SDGs).

For more information about Unilever and its brands, please visit

About Red Media Africa

Red Media Africa ( is the PR & Empowerment Marketing division under the parent brand, RED.

It focuses on using inspiration, empowerment and action to help brands and organisations connect with their audiences, enhance their bottom-lines, and lead in their industries.

It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice and the International Practice – with work for brands across Nigeria, Ghana, Kenya and South Africa.

It has been recognised with multiple local and international awards including the Gold SABRE Awards for PR Campaigns and the Young Lions PR competition for the next generation of creatives.



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