Hype and Steam, the UK based, high-street fashion brand recently launched in Nigeria, announced its partnership with popular hip-hop artiste, Olanrewaju ‘Vector Tha Viper’ Ogunmefun and actress Juliet Ibrahim. The duo, who will be the brand’s first ambassadors, will be featured in a campaign for Hype and Steam which will run across print and online platforms from November 2018.
Looking to bring the latest global trends to Nigerians at affordable prices, the fashion brand recently commenced full operations in the country, with a delivery turnaround time of between one to five days, providing a faster and more convenient alternative to foreign online platforms with long waiting periods and exorbitant shipping costs.
Speaking during the announcement, Brand Manager, Hype and Steam, Anju Kamlani said, “We are extremely privileged to have two wonderful African voices, Juliet Ibrahim and Vector as part of our brand. They both exemplify the attributes of the Hype and Steam brand – young, stylish, sexy, aspirational, innovative and consistent. We believe that their love of fashion and style will help customers to connect with our brand.”
Speaking on the partnership, Juliet Ibrahim said “We are excited about being part of the Hype and Steam family, especially in witnessing its fascinating growth in Nigeria. This is an iconic brand and we look towards a long and fulfilling association”.
Founded in the United Kingdom, Hype and Steam was launched in Lagos with a runway show and an exclusive after party, showcasing the brand’s latest collection of trendy, quality clothing items and accessories at affordable rates.
See photos below:
About Hype and Steam
Hype and steam, is a leading online high street fashion brand house, founded in London. We provide a range of high street Men’s and Women’s fashion apparel and accessories. Our mission is to add Passion, Style and Value to your consumer experience, empowering today’s millennial generation to access the most hyped up brands at the most affordable prices. Whether you’re searching the latest catwalk looks, or you just desire to wear something stylish but understated, Hype and Steam is your ultimate fashion destination most affordable prices.
About Red Media Africa
Red Media Africa (www.redmediaafrica.com) is the PR & Empowerment Marketing division under the parent brand, RED. It focuses on using inspiration, empowerment and action to help brands and organisations connect with their audiences, enhance their bottom-lines, and lead in their industries. It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice and the International Practice – with work for brands across Nigeria, Ghana, Kenya and South Africa. It has been recognised with multiple local and international awards including the Gold SABRE Awards for PR Campaigns and the Young Lions PR competition for the next generation of creatives.