R&B and pop singer, Tiwa Savage has recently signed a multi-million naira endorsement deal with world renowned soft drinks giant-PEPSI. The deal sees the 32-year-old follow the likes of pop singer Ashionye who was endorsed as the face of ‘Pepsi Light’ back in 2007. The commercial launching Tiwa as the new face of Pepsi is being worked on currently and wil be revealed to the public soon.
This endorsement deal was inked about a month ago with her management company (323 Entertainment) headed by Tunji ‘T-Billz’ Balogun, long before she joined Mavin Records. She joins mega-rap star Nicki Minaj, who also recently signed a multi-million dollar deal with Pepsi. Nicki is the new international face of Pepsi, while Tiwa will be representing Africa. Other stars who have previously endorsed Pepsi include Michael Jackson, Ray Charles, Janet Jackson, Aretha Franklin, Britney Spears, Christina Aguilera, Mariah Carey, Kanye West, Aishwariya Rai (ex Miss World) and Amitabh Bachchan amongst others.
Tiwa has released hit singles such as Kele Kele Love, Love me and the fantastic collabo with Don Jazzy, Without my heart. She is also known in the industry as a prolific song writer; one of her songs, written for Fantasia got nominated for a Grammy award a while back and she also wrote another song Catch Me for American R&B singer, Monica in her new album titled New Life. The song is one of the bonus tracks on the deluxe edition of the album. Well done Tiwa!